![]() Honey Comb - Honey-Comb's big! Yeah, yeah, yeah! It's not small. ![]() Golden Grahams - Oh those Golden Grahams. I’d want my kids to eat something good for breakfast, not just sugars and chocolate.South Georgia & South Sandwich Islands (USD $)Īpple Jacks – A is for apple, J is for Jacks.īoo Berry - Boo Berry, is part of this complete breakfast.Ĭap'n Crunch - Stays crunchy, even in milk!Ĭinnamon Toast Crunch – The taste you can see!Ĭocoa Crispies - It tastes like a chocolate milkshake, only crunchy.Ĭocoa Puffs – I’m cuckoo for Cocoa Puffs!Ĭookie Crisp - You can't have cookies for breakfast, but you can have Cookie Crisp!Ĭount Chocula - I vant to eat your cereal!įranken Berry - How about a monster for breakfast today?įrosted Flakes - Brings out the tiger in you, in you!įruit Brute - The howling good taste of fruit.įruit Loops – Follow my nose, it always knows. I know I wouldn’t want to buy this for my future kids, not cause I’m a health conscious millennial, but for the same reasons my parents had. Parents simply don’t want their kids to eat cookies for breakfast, they want them to eat something better and healthier. However, parents don’t want to buy it for their kids, mine didn’t and neither did the father I saw in the store. Yes, it works to grab the attention of small children, boys in particular. Does it work? Why or why not? Any general observations? ![]() They didn’t buy any, but I’m sure the dad got a lot of whining in the car.ģ. The little boy was mad and started to complain as the dad started to push the cart toward the register. The dad came back with his cereal, and saw the new cereal his son had picked up, and put it right back on the shelf. As they passed the Cookie Crisp, the little boy said, “Dad wait! Go back, go back!” The dad, still looking for his cereal pushed the cart back over and the little boy reached down, grabbed a box of Cookie Crisp, and put it in the cart. The little boy was in the cart, and his dad was looking a different cereal. I was at Cub Foods in the cereal aisle, and a father and his son came by. The second time I saw this was in the store a few days ago (where I took the picture). The crazy wolf would eat a bunch of cereal and go nuts and the kids in the commercial loved it too saying, “Cookies for breakfast! Yay!” I remember seeing Cookie Crisp commercials and thinking, “Cookies for breakfast? Yes, please!” I never got any, because my parents didn’t want me eating cookies for breakfast, but I still fell for the trap. I first saw this want when I was a little kid. How do I know boys want this? Well I saw this want, twice. General Mills definitely targeted boys when marketing this cereal. It has a blue and white box, a crazy looking wolf character, and there’s an ad for a mobile game. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?Ĭookie Crisp is definitely marketed towards kids.To be more specific I think it’s geared more towards boys. To add to it, there is a colorful add for a mobile app, Blipper, used to play a Cookie Crips game that apparently will “Bring this box to life.”Ģ. It is also written in chocolaty brown, to signify a chocolate deliciousness. Cookie Crips is spelled with two of the cookies as the O’s on the bowl as a clever use of the product in promotion. The product is Cookie Crips, a cereal that looks and taste like mini cookies dipped in milk. The wolf looks funny, goofy, and very hungry and he is also going for a big bite of the product. Promotion: Blue and white box, with a cartoon wolf on it. Place:Cub Foods, mid-section of the cereal aisle, third shelf from the bottom (right at eye level for the shorter members of your family). Price: $2.50/$5.00 depending on the size (regular or family). Product: General Mills’ Cookie Crisp cereal. Describe in detail how the business implemented the four P’s to add value and/or promote the product or service.
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